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Creative Direction, 360 Degrees

Michael Asphar started his career at the London office of Nadler Larimer & Cromer working on Faberge, British Telecom and Uncle Ben's Rice. More importantly, he spent his lunches studying the subtle differences between bitters and lagers over games of snooker followed by high tea at three, undoubtedly interrupted by the occasional new business pitch or photo shoot. This was the high point of his career.

He was then offered a job back in New York at FCB/NY where he was enticed to peddle cigarettes (R.J. Reynolds), crystal and china tchotchkes (Lenox China) and better still, dishwashing liquid (Colgate Palmolive). This was not the high point of his career.

Nevertheless he stuck with it at Foote Cone Belding and went on to develop successful campaigns for many of the agency's biggest and most prestigious accounts: AT&T, The U.S. Postal Service, Nabisco, Fila, Clairol, Chase/JPMorganChase, and the Jamaica Tourist Board Michael evolved from an assistant art director to S.V.P. Senior Creative Director and won all sorts of shiny awards for his efforts. The New York Times was so intrigued by his work for Clairol that they decided to feature him in their Public Lives section.

After setting what might still be the world record for longevity at a single agency for a Creative Director, Michael found it time to start his own shop. He traded in his commute to NYC for run to the beach from OUTHOUSE, his boutique agency in Fairfield Connecticut. From People's Bank, Connecticuts oldest and biggest bank, to Diageo the worlds largest spirits company, from Krispy Kreme to The United Nations and Unicef, Outhouse proceeded to help some super special brands do some super huge things both locally and around the world, and across all media. and had to build a super large award shelf.

After wearing 7 hats, 7 days a week, for 7 years, Michael decided to focus on the 1 thing, being a creative director. He has spent the last couple of years helping some remarkable brands accomplish some remarkable things and thrive in a truly 360 degree world, while helping build a truly 360 degree agency. Colangelo (Omnicom). Trojan Condoms, Green & Blacks Organic Chocolate, Tequila Don Julio, Ketel One, Thule, and Filippo Berio Olive Oil are just a few who have been profiting from his thinking.