Setting out to end poverty sets a world record for The Millennium Campaign

Client: UN Millennium CampaignCampaign: Stand Up Speak Out

Category: Video

What do you do when the United Nations Millenium Campaign asks you to aim to set a new world record getting people to stand up against poverty? You think quickly, then create a campaign that doesn't require paid media that connects with as many children in as many schools in as many countries as possible. Then when you are done, you set a new world record.

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