We took on bullying and won. All it took was a little respect.

Client: Operation RespectCampaign: Cut The Bull

Category: Print

We were unsure about creating a communications campaign that could succeed at stopping bullying. After a bit of digging and research, we found good reason to take a very different approach, to make respect cool instead. This campaign helped kids realize the power of respect and all it has to offer. From a web site that allowed them to send different flavors of respect, and make and hang their own posters in the gallery of respect, to the famous No Bull Shirt, it quickly became time to Cut The Bull.

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